Seasonal Search Trends
The problem with most other keyword research services is that they rely on the last 1 or 2 months of search data. This makes it very hard to predict what users will be searching for next week or next month.
For this reason, we keep a search history that spans a full 12 month period.
This enables you to not only predict what searches will be popular for next Christmas, but you can also examine seasonal trends to see how demand for various goods and services is likely to change throughout the year.
Consider Valentines Day, a busy period for many flower and shopping sites. You can do a search to find Valentine search phrases and then, for each phrase, display its seasonal trends graph.
Note the valentines day peak in the data. Had you tried this search in July on any other service, you would have missed this important information.
- Identify seasonal trends
Plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day.
Determine the ideal timing for your marketing campaigns.
Predict traffic levels during low peak periods like the holidays.